Athlete Evolution was established to increase the provision in Lincolnshire for young performers to enjoy basketball through targeted coaching sessions, and to support young athletes to make strides towards their ambitions of becoming a professional athlete through experience evenings. Athlete Evolution provides an opportunity for players to further their basketball expertise, and their enjoyment for the game, during weekly coaching sessions (term time only). Athlete Evolution offers an opportunity for athletes to get better and to seize the opportunities they will experience in a highly competitive industry. It also seeks to promote the awareness of the challenges to overcome to gain a professional contract, together with the importance of getting better every day.

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In football, for example, it is reported that fewer than 0.5% of young players progressing through academies progress to the professional level, with fewer than 30% of academy players receiving a professional contract at some point during their career (SQAF, 2023). With professional sport being one of the most competitive work industries in the world, Athlete Experience Days seek to support Lincolnshire sports people to better understand what they can do to achieve a professional contract.